McKinsey estimates GenAI could unlock $9–10 billion in additional beauty sector value. But the brands actually winning right now aren't the most technologically advanced — they're the most trusted.
Trend Reports As AI ads go global, beauty turns sensorial, and creators build diversified empires — here are the three forces reshaping marketing, beauty, and the creator economy in July 2026.
Insights Follower count is a vanity metric. The brands generating real ROI from creator partnerships are measuring something entirely different. Here are the 10 metrics that separate amateurs from pros.
Commerce & Marketing Retail media networks generated over $140 billion globally in 2025, surpassing linear TV for the first time. The brands treating it like banner advertising are leaving money on the table.
Culture & Trend After three years of quiet luxury, muted palettes, and "old money" minimalism, a seismic shift is underway. Gen Z is done being tasteful, and the brands that read this right will own the next cycle.
Creator Economy The newsletter platform battle is the most consequential fight in the creator economy right now. The winner won't just capture market share — they'll define the primary business model for a generation of independent creators.
Insights The most important shift in consumer brand-building is happening in creator studios, not boardrooms. A new generation of influencer-founders is proving that audience-first beats product-first, every time.