OpenAI Just Opened ChatGPT Ads to Anyone. The Ad Industry Should Be Paying Attention.
With a self-serve Ads Manager now live and 51% of US ChatGPT replies already showing ads, OpenAI is making its $2.5B revenue ambition look increasingly realistic.
Commerce & Marketing
Commerce & Marketing
Innovative D2C brand case studies and digital marketing strategies.
Brand Equity Won’t Save You: McKinsey’s 2026 Wake-Up Call for Marketers
McKinsey's 2026 research confirms scale and heritage no longer guarantee consumer attention. Here's what that means for every marketing budget in the room.
Brand Equity Won’t Save You: McKinsey’s 2026 Wake-Up Call for Marketers
McKinsey's 2026 research confirms scale and heritage no longer guarantee consumer attention. Here's what that means for every marketing budget in the room.
Ad Tech’s Comeback Kid: What Liftoff Mobile’s IPO Says About the Industry
Liftoff Mobile's Nasdaq debut — a 24% first-day pop and $437M raised — is the first major ad tech IPO in over a year. Here's what it signals about where the industry is heading.
TikTok’s Agentic Hub Puts AI Agents in Charge of Your Ad Campaigns
TikTok launched its Agentic Hub, giving advertisers AI agents that handle every stage of campaign management. Here's what the MCP architecture means for who actually wins.
Retail Media Just Hit $200 Billion. Walmart, AI Agents, and the Measurement Gap Are Rewriting the Rulebook
Retail media hits $203.9B in 2026, Walmart acquires Vibe.co and integrates with Google DV360 — but AI shopping agents are already threatening the attribution model that made it all work.
ChatGPT Is Now a Real Ad Platform. What 2,000 Brands Already Know
OpenAI's advertising rollout with Criteo has crossed a threshold — and the performance data is forcing the industry to take notice.
Retail Media Is Now Bigger Than TV Advertising. Here’s How Smart Brands Are Winning It.
Retail media networks generated over $140 billion globally in 2025, surpassing linear TV for the first time. The brands treating it like banner advertising are leaving money on the table.
Inside Rhode’s $200M Brand Strategy: The D2C Playbook Rewriting Beauty Commerce
Rhode didn't just launch a skincare brand. It launched a cultural movement — and the marketing blueprint it used is available to any founder willing to think differently.