Deep-dive business essays, expert interviews, and editorial columns.
Global beauty grew 10% in 2026, with livestream shopping at a 39.9% CAGR. The numbers are in: beauty brands that bet on live commerce are winning, and the window to catch up is narrowing.
Global beauty grew 10% in 2026, with livestream shopping at a 39.9% CAGR. The numbers are in: beauty brands that bet on live commerce are winning, and the window to catch up is narrowing.
Disney opened its IP vault to TikTok creators. Accenture bought the world's largest creator agency. LinkedIn launched a Creator Marketplace. The institutionalization of creator marketing is here — and it's moving faster than brands are ready for.
The era of the viral lottery ticket is over. A professional creator middle class is rewriting the economics of influencer marketing — and the contracts, AI tools, and IP rights that come with it.
The global beauty market grew 10% and every major player upgraded their outlook. AI personalization and live commerce aren't experiments anymore — they're the category's growth engine.
ZO Skin Health pulled together Supergoop!, EltaMD, Black Girl Sunscreen, and Elizabeth Arden—competing brands that rarely share a stage—for a first-of-its-kind social campaign to counter #tanmaxxing. The strategy says as much about modern marketing as it does about skin cancer.
Three forces hit marketing simultaneously on August 2: the EU AI Act's transparency deadline, Meta's AI Business Agents launching inside WhatsApp and Instagram, and the world's top CMOs confronting AI saturation at Cannes. Here's what each signal means for your brand strategy.
The EU AI Act's transparency obligations just went live, the creator middle class is real, and authenticity is now a regulated commodity. Here's what it means for brands and marketers right now.
McKinsey's 2026 State of Beauty report confirms what TikTok's numbers have been showing for two years: livestream shopping is no longer an experiment. It's a sales channel. And beauty brands that haven't built for it yet are already behind.
Creator supply is shrinking as brand demand peaks. With 55% of Americans posting less than ever, AI flooding feeds, and platforms filtering synthetic content, authenticity is now the scarce resource — not reach. Here's what that means for brands heading into Q4.
