Deep-dive business essays, expert interviews, and editorial columns.
Net 61% of marketers are increasing creator content investment in 2026 — but burnout is thinning the pool of creators who can actually deliver. The brands that recognize this now will have a compounding advantage.
L'Oréal, Unilever, LVMH, and P&G all posted strong H1 2026 results as global beauty grew 10% and e-commerce expanded 6x faster than physical retail. The architecture of the industry has changed — permanently.
Performance-based pay now dominates brand deals at 53%, creator supply is consolidating, and long-term partnerships outperform one-offs by 70%. Here's what it means for brands and creators heading into H2 2026.
Creator supply is shrinking as brand demand peaks. Influencer marketing is holding out against AI harder than any other channel — and audiences are rewarding that resistance. Here's what it means for Q4.
The AI beauty and cosmetics market hits $5.3 billion in 2026, growing at 21% annually while e-commerce expands six times faster than in-store. The brands building AI into their commerce stack now will be nearly impossible to displace by 2028.
The neurocosmetics market is projected to hit $12.8B by the early 2030s. From Givaudan to L'Oréal, the science is getting serious. Here's what brands need to understand before the window closes.
Coty is handing over the Gucci Beauty license to L'Oréal a year early for $400M. It's not just a transaction—it's the clearest signal yet of where luxury beauty power is consolidating.
The global creator economy hits $310B in 2026 while 57% of brands still can't measure influencer ROI. Here's what the bifurcation of commerce operators and community builders means for brands.
Shiseido found a new collagen structure tied to facial firmness. K18 launched a $120 longevity serum for hair. The era of ingredient-led beauty is going deeper than ever.
TikTok Shop is out-ecommerce-ing Target. AI influencers are a $11.74B market with a fraud problem. And New York just passed a synthetic performer law. The creator economy's gray zone is closing — here's what brands need to do now.
